Advocacy is the act of well-planned and intended series of actions to influence change. In democracies, advocacy is also a formal form of resisting change and enforcing rights through legal mechanism. Where formal systems do not allow popular voices to gain ground, while unilaterally preparing laws and policies for the people, is reason enough for 'advocates' of such voices take upon themselves to highlight the views to the systems of governance that be. Advocacy aims to draw attention towards issues and rights that are hitherto ignored, influence a change in policy visualization, identification, formulation, implementation and execution, call attention towards people's views and perceptions on critical issues; whether pertaining to them or the state; and to access information and create democratic spaces for greater say in governance matters.

The content available on SAc communication and advocacy will appraise the reader about the concept and principles of advocacy, clarify the stages of advocacy and the processes involved, highlight various methods of communicating for the purposes of advocacy and the tools available for the same and understanding the nuances of advocacy and its current usage in developmental issues i.e., advocacy in action.